Friskies has been delighting cats with a world of taste adventures that fuel their playfulness and imagination!
Since its launch in 1934, Friskies has been synonymous with a variety of delicious cat food experiences crafted from high-quality ingredients.
Originally introduced by the Carnation Company in 1934 as a dry dog food brand, Friskies expanded its offerings to include wet dog food in 1948. In the early 1950s, Friskies ventured into the world of cats with "Little Friskies," offering dry food options for cats, puppies, and small dogs. In 1955, they further expanded their range by introducing wet cat food. Over the years, Friskies has continued to innovate, introducing new products in both dry and wet formats for dogs and cats, as well as treats for both species.
During the 1970s, Carnation's acquisition of several European pet food companies expanded Friskies' global presence. In 1985, Nestlé acquired the Carnation Corporation, including Friskies Pet Food. In 2001, Nestlé further expanded its pet food portfolio by acquiring Ralston Purina, leading to the consolidation of all Nestlé-owned pet food brands under the management of Purina, including Friskies.
In Australia, the Friskies cat food range is available through all major grocery retailers, offering a range of exciting flavours that cats love.