Nourish Their Best Life With SUPERCOAT
The experts at PURINA have developed SUPERCOAT SMARTBLEND® recipes, where every ingredient has a purpose. Whether it’s Omega 3 to help promote healthy skin and a shiny coat or simply the goodness of real meat, each product is tailored to suit the needs of your furry friend no matter what life stage, size, breed, or lifestyle they live. So, you can be confident that your dog has the right nourishment to bring out their best every day.
Our Belief
At Purina, we believe that keeping dogs healthy to live their best 'dog life' brings joy not only to your pet but also to you as the owner. We understand that the bond between people and pets enriches our lives in countless ways. But what exactly does 'best life' mean to dogs?
Them having a great ‘Doggy’ time
There’s nothing better than seeing your dog take in all the smells that life has to offer, whether it’s chasing around their favourite toy in the garden, playing in a mud puddle in the park, or experiencing a cute leg twitch from a good scratch.
Loving behaviour
There’s always a special bond between owner and pet and dogs and you can see it when your favourite furry friend comes over for a cuddle, there’s nothing cuter than their head resting upon your lap to show the special bond you share!
A healthy dog
They look and feel healthy with a soft, shiny coat and bright eyes that sparkle when they look up at you.
A happy & positive dog
They’re always wagging their tail, exploring new environments, and happy to see their owners every day. They exude positive energy in everything they do, from walks to fetch and even naps!
How 'Best Life' Dogs Act
Best life dogs are happy, content, and full of energy. They enjoy their own 'dog world', love being close to their owners, eagerly play and learn, and are always attentive and alert. They bring positive energy and joy to every moment, making the most of their lives.
Happy in their own ‘dog world’
They’re content and relaxed at life no matter what they’re doing whether it be lazing around in the sun, chasing after a ball or keeping themselves entertained with the simplest of things.
Closeness with their owner
A desire to be near you whenever possible, always attentive and seem to always know where you are around the house.
Eager to play and learn
They are the instigators a game of fetch, tug-of-war or any game to spend more time with you. They don’t shy away from learning a new trick or two.
Attentive and alert with an insatiable desire for walks
Is there anything more heart-warming than being greeted by your dog when you return home? Dogs who are living their ‘best life’ are attentive and quick to prick up their ears when they hear you come home. And the best part about it? Watch how they react when they see or hear the leash and know it's time for their walk!