Scientifically formulated, rigorously tested.

Scientifically formulated, rigorously tested.

Supported by Purina’s global network of scientists & pet care experts including veterinarians, behaviourists and nutritionists

Supported by Purina’s global network of scientists & pet care experts including veterinarians, behaviourists and nutritionists

PRO PLAN Veterinary Diets - dog with vet

Pro Plan Veterinary Diet & Supplements for Dogs

PRO PLAN Veterinary Diets - cat with vet

Pro Plan Veterinary Diet & Supplements for Cats

PRO PLAN Veterinary Diets Explained

Youtube Video Background

Introducing FORTIFLORA The Power To Protect

Introducing FORTIFLORA The Power To Protect

Probiotic Supplements To Help Support Intestinal Heatlh & Balance in Cats & Dogs

Probiotic Supplements To Help Support Intestinal Heatlh & Balance in Cats & Dogs

PRO PLAN Vet Direct

We deliver your recommended Pro Plan Veterinary Diets and Supplements with free delivery direct to your clients home.

PRO PLAN For Professionals

We are proud to partner with our Breeder Network to offer savings on a wide range of Purina products

Purina Institute

Purina Institute

At the Purina Institute, we believe science is more powerful when it’s shared. That’s why we’re on a mission to unlock the power of nutrition to help pets live better, longer lives.

At the Purina Institute, we believe science is more powerful when it’s shared. That’s why we’re on a mission to unlock the power of nutrition to help pets live better, longer lives.

Featured Articles

Dog in the forest — Health

Nutrients for a Healthy Gut

A healthy digestive system in dogs and cats is vital for nutrient absorption, immune defense, and overall well-being. Nutrition plays a key role.

Prebiotics and Probiotics — Health

The Benefits of Prebiotics and Probiotics

Discover how prebiotics and probiotics differ in promoting digestive health. Probiotics are live microorganisms; prebiotics nourish beneficial bacteria.

Dog with a blurred field background — Feeding

Understanding Pet Food Labels

Discover pet food ingredient mysteries. Gain insights for smart choices, ensuring the well-being and happiness of your cherished furry friend.