At the core of our brand philosophy is the unwavering belief that a healthy pet has the remarkable ability to touch our hearts, uplift our spirits, and enrich our lives with new adventures. We recognize that nutrition plays a pivotal role in unlocking their full potential and ensuring their overall well-being. We understand that the best pet nutrition goes beyond mere sustenance – it is about providing a complete and balanced diet that is of the highest quality and supported by extensive expertise. We firmly believe that nutrition has the power to transform lives, not just for pets, but for their owners as well. This philosophy serves as the foundation for our three unwavering commitments to you and your pet.
1. We’ll continue to pioneer nutritional breakthroughs
Backed by a team of over 500 pet nutritionists and vets, we’re always anticipating pets’ evolving needs and reimagining what nutrition can achieve. Our mission is to create exceptional products that change your pet's life and your own in ways you never thought were possible. Here are some of our achievements so far:
- Sensitive owners can now cuddle their cats.
- Senior dogs can have brighter minds for longer.
- Pets can now benefit from live probiotics every day.
- Sensitive pets can now benefit from reduced risk of adverse food reactions.
- Anxious pets feel more calm and able to cope.
- Cats can receive the hydration and urinary support they need.
- Kittens and puppies can benefit from Colostrum after they have weaned.
- Real meat is the 1st ingredient in our dry and wet food.
Our pioneering mission continues to be driven by transformations of all sizes. For example, the satisfaction you feel when you clean up healthy stools is an important milestone on our journey to improve the digestibility of our pet's food.
2. We'll always test and prove our results
We're committed to innovation without compromise. Like many pet food brands, PRO PLAN® meets AAFCO standards. Unlike many pet food brands, we don't stop there. For over 100 years, we've been researching and proving the efficacy of our products. While studies provide reassurance, the real results come to life through the remarkable stories of our happy customers.
3. We'll guarantee our quality
“We never settle for "good enough" with your pet's diet. We proudly produce our pet food in regional NSW, Australia. We combine the finest ingredients with advanced nutritional expertise to ensure our products are of the highest standard. Our proprietary cooking process ensures nutrients are conserved and easily absorbed. It also enhances the delicious meat flavour, helping your pet look forward to every meal.
And if you and your pet don’t love your PRO PLAN® product? We’ll happily give you your money back.”
Trust in PRO PLAN®
At PRO PLAN®, we understand the deep bond between pets and their owners. Whether you have shared years of cherished memories together or have just welcomed a new pet into your family, we are here to support you on your journey towards a healthy and happy future together.