Supercoat Smartblend


The SUPERCOAT® story began in 1986 with a simple mission - to provide premium dog food designed specifically for different breeds. This understanding and dedication to tailoring dog food to suit various life stages and lifestyles have been the key to our success and evolution over the years.

At SUPERCOAT®, we firmly believe that keeping dogs healthy is essential for them to live their best "dog life," which in turn brings immense joy to their owners. We understand the special bond between owners and their pets, and we strive to enhance that bond by ensuring dogs are healthy and thriving.

With over 30 years of expertise in the petfood industry, SUPERCOAT® has gained a deep understanding of dogs - what makes them unique and what they need to be at their healthy best. We take pride in producing our dog food in Australia, at our state-of-the-art factory located in Blayney, NSW.

We recognize the crucial role that diet plays in ensuring a happy and healthy dog. That's why we have developed SMARTBLEND®, a revolutionary formula that combines high-quality natural ingredients with real meat, along with 22 essential vitamins and minerals. This precise combination provides dogs with the nutrition they need to thrive and maintain optimal health.

At SUPERCOAT®, we are committed to delivering the highest quality dog food that meets the specific needs of each dog. We understand that every dog is unique, and their dietary requirements may vary. That's why we offer a range of products tailored to different breeds, life stages, and lifestyles.


Every Ingredient has a Purpose


Our formulas are tailored for life stages, sizes, breeds, and lifestyle for all pets to live their best life. Whether it’s Omega 3 to help promote healthy skin and a shiny coat or simply the goodness of real Australian meat, every ingredient serves a purpose and has been added to our formulas with your dog in mind. 

For puppies, we understand that they have unique nutritional requirements which are so important within their formative years. That's why our SMARTBLEND® Puppy formula is specially designed to meet their needs. Packed with essential nutrients, vitamins, and minerals, our puppy formula supports their rapid growth and development, including immune health, healthy bones, and boundless energy. From the moment your puppy arrives, SUPERCOAT® provides them with a balanced and nutritious diet that fuels their playful nature as well as providing for their insatiable curiosity and ‘puppy energy’. 

As your dog transitions into adulthood between 12 to 24 months of age, their nutritional needs change. That's why our SMARTBLEND® formulas are specifically tailored to provide all the essential nutrients needed to support and maintain their healthy best during their adulthood.  

And as your dog reaches 7+ years, we understand that there needs to be an increased importance placed on their health. That’s why our Senior dog food is formulated with your dog’s wellbeing in mind. It contains a unique blend of vitamins and minerals to support healthy brain function, maintain good vision, and support healthy joints and mobility to ensure that your dog can still live a healthy and active lifestyle. 

Supercoat's Smartblend Vitamins Explained

Like to know more about what vitamins make up Supercoat's Smartblend formula? Check our ingredients list below.

Vitamin A

Vitamin A is crucial for maintaining good eyesight, aiding growth and supporting a healthy immune response.

Vitamin D

Vitamin D controls the balance of the minerals calcium and phosphorus, either in bones or circulating around the body. These two minerals are important for bone health as well as muscle, nerve and blood clotting function.

Vitamin E

Vitamin E belongs to a group of fat-soluble, natural antioxidants that protect cells from damage caused by free radicals.

Thiamine

Thiamine (Vitamin B1) helps dogs to metabolise carbohydrates and convert them into energy.

Riboflavin

Riboflavin (Vitamin B2) plays a vital role in energy production by assisting in the metabolism of carbohydrates, proteins, and fats.

Pantothenic Acid

Pantothenic Acid (Vitamin B5) supports energy metabolism, aids in hormone production, and is needed for the production of haemoglobin in red blood cells.

Niacin

Niacin (Vitamin B3) promotes healthy skin and is crucial for energy metabolism, digestion, and the maintenance of a healthy nervous system.

Pyridoxine

Pyridoxine (Vitamin B6) is essential for nervous system function, and the wellness of both the immune and nervous system.

Folic acid

Folic acid (Vitamin B9) is necessary for the production and maintenance of new cells and aids in DNA synthesis.

Vitamin B12

Vitamin B12 is crucial for the nervous system and the production of red blood cells, which carry oxygen throughout the body.

Calcium

Calcium is crucial for the development of strong bones and teeth, helps promote blood clotting, and aids in muscle function and nerve transmission.

Phosphorus

Phosphorus works in conjunction with calcium for healthy bone and teeth formation, energy metabolism, DNA synthesis and overall cellular function.

Potassium

Potassium is essential for proper muscle and nerve function, including heart muscle contractions.

Sodium

Sodium is important for maintaining proper fluid balance in the body, ensuring hydration and optimal cellular function.

Chloride

Chloride is involved in maintaining the balance of fluids and electrolytes in the body, as well as regulating pH levels.

Magnesium

Magnesium helps to maintain nerve and muscle function and support a healthy immune system.

Iron

Iron is crucial for haemoglobin production, which carries oxygen in the blood throughout the body.

Copper

Copper aids in iron absorption and supports the formation of connective tissues.

Manganese

Manganese plays a crucial role in bone development and health, energy production.

Zinc

Zinc supports the immune system, promotes the function of immune cells, and supports in wound healing and skin health.

Iodine

Iodine is essential for proper thyroid function and the production of thyroid hormones, which regulate metabolism and growth.

Selenium

Selenium acts as an antioxidant, helping to protect cells from damage caused by free radicals.